The Pandemic and Multimodal Metaphors: A Mixed Methods Study on COVID-19 Metaphors in China

Edited by: Feifei Fu*

Published：October 2024；

Format：Hardback, 1/16；

Pages：124；

Number of words：192,000

ISBN: 978-99981-16-30-6

Keywords: Multimodal Metaphors; COVID-19

*Correspondence: Zhejiang Gongshang University, Zhejiang, China. Acknowledgments: None.

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Citation

·Preface·

Metaphorical descriptions of the COVID-19 pandemic are pervasive in media coverage in China.This study carries out a corpus-based critical analysis of COVID-19 metaphors used by the Chinese government in online news pictures in the first year of the pandemic in China, and conducts experimental studies to examine the impact of COVID-19 metaphors in Chinese society.

·Content·

Chapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: COVID-19 Metaphors in the Chinese Political Context
Chapter 4: The Impact of COVID-19 Metaphors in Chinese Society
Chapter 5: Conclusion
References

·About the Authors·

Dr. Feifei Fu is a lecturer at Zhejiang Gongshang University Hangzhou College of Commerce. She earned her doctoral degree in Applied Language Sciences at the Hong Kong Polytechnic University. Her research interests include sociolinguistics, psycholinguistics and language teaching. With academic training in English linguistics, Dr. FU specializes in critical discourse analysis and metaphor analysis in various genres.

·Copyright Information·

The Pandemic and Multimodal Metaphors: A Mixed Methods Study on COVID-19 Metaphors in China
Hardcover, Word Count: 192,000 words
First Edition: October 2024
Published by Macao Scientific Publishers (MOSP)
Printed by HanLin Publishing Group, Macao, China
ISBN: 978-99981-16-30-6

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