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Research Article

Examining the Influence of Pharmaceutical Promotions on Physician Prescription Practices: A Cross-Sectional Study in Pakistan

Arslan Siddiqi¹, Shahzad Hussain²*, Ghazala Parveen², Farnaz Malik², Fahadiya Yasin², Tipu Sultan Akram³, Abdul Hameed⁴, Humayun Riaz⁵, Pervaiz Akhtar Shah⁶ and Tariq Saeed⁶

¹KRL Hospital, Islamabad, Pakistan.
²Drugs Control and Traditional Medicines Division, NIH, Islamabad-45500, Pakistan.
³Wison Group of Companies, Islamabad, Pakistan.
⁴Quaid-i-Azam University, Islamabad, Pakistan.
⁵School of Pharmacy, Sargodha University, Sargodha, Pakistan.
⁶School of Pharmacy, Punjab University, Lahore, Pakistan.

Int. J. Pharm. & Pharmacol., 2023, 14(1), 1-6;

Received : 10 Mar 2025 / Accepted : 02 Sep 2025 / Published : 15 Mar 2025