Article

The Strategic Analysis of Grab's strategic dominance in Southeast Asia

Zexiang Wang^1,*

¹NUS Business School, National University of Singapore, Singapore

^*Correspondence: Zexiang Wang E-mail: e1142939@u.nus.edu

Received: 2024-07-12Revised: 2024-07-21Accepted: 2024-08-02Published: 2024-08-30

J. Int. Eco. Glo. Gov., 2024, 1(3), 59-71; https://doi.org/10.12414/jiegg.240252

Abstract:

Abstract: The study delves into the strategic initiatives that have allowed Grab to achieve dominance in the Southeast Asian market since its launch in 2012. Initially a ride-hailing service app, Grab has transformed into a super app that now includes food delivery, digital payments, logistics, and financial services. Key to this success is the integration of [...] Read More.

Keywords: Grab, Southeast Asian Market, Strategic Analysis

Keywords: Grab, Southeast Asian Market, Strategic Analysis

Abstract

Abstract

The study delves into the strategic initiatives that have allowed Grab to achieve dominance in the Southeast Asian market since its launch in 2012. Initially a ride-hailing service app, Grab has transformed into a super app that now includes food delivery, digital payments, logistics, and financial services. Key to this success is the integration of diverse services into a single platform, a strong localization strategy that adapts to the unique needs of each market, and a focus on digital innovation through advanced technology and data analysis. This research underscores the importance of continuous adaptation, technological progress, and strategic partnerships. Grab's journey highlights the benefits of building a versatile, user-centric ecosystem and provides valuable insights for businesses looking to succeed in dynamic and diverse markets.

Keywords: Grab, Southeast Asian Market, Strategic Analysis

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Funding

Funding

None.

Conflicts of Interest

Conflicts of Interest:

The authors declare that they have no conflicts of interest to report regarding the present study.

References

References

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