With the continuous development and practice of new generation emerging technologies, digital transformation has become a prominent field. Every enterprise must face the challenge of digital transformation, among which the core challenge of digital transformation is to implement successful delivery. In many research and practical literature, we have found that there are many factors that contribute to the failure of digital transformation, but there are few literature or models on how to make digital transformation successful. Dr. Yin Haijiang led a team to serve a group enterprise with an annual revenue of 5 billion yuan in digital transformation. With the help of the STR digital transformation accompanying model, the company has effectively implemented and successfully delivered 30+ digital transformation projects at the strategic and functional levels over the past three years. I hope this article will focus on the construction process and practical experience of the STR digital transformation companion model, systematically and completely analyze the successful experience of the model, and bring the best practice experience sharing for more enterprises’ successful digital transformation. The STR digital transformation accompanying model is based on Dr. Yin Haijiang’s successful digital transformation practice in serving a certain enterprise group for three years, and is innovatively constructed around the core goal of the digital transformation project, “strategic realization”. Dr. Yin Haijiang led the team to use the Organization Running Companion model to promote the full process of how digital technology empowers strategic implementation, and successfully delivered over 30 digital transformation projects for the enterprise group.
Keywords: Digital transformation; Organization running companion; Strategy implementation; Innovation
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