Project practice and reflection on STR Digital Transformation Companion Model
Received: 2025-07-09Accepted: 2025-08-20Published: 2025-12-01
Journal of Strategy Implementation 2025, 1(1), 21-30; https://doi.org/10.58244/jsi.263792
Abstract
With the continuous development and practice of new generation emerging technologies, digital transformation has become a prominent field. Every enterprise must face the challenge of digital transformation, among which the core challenge of digital transformation is to implement successful delivery. In many research and practical literature, we have found that there are many factors that contribute to the failure of digital transformation, but there are few literature or models on how to make digital transformation successful. Dr. Yin Haijiang led a team to serve a group enterprise with an annual revenue of 5 billion yuan in digital transformation. With the help of the STR digital transformation accompanying model, the company has effectively implemented and successfully delivered 30+ digital transformation projects at the strategic and functional levels over the past three years. I hope this article will focus on the construction process and practical experience of the STR digital transformation companion model, systematically and completely analyze the successful experience of the model, and bring the best practice experience sharing for more enterprises’ successful digital transformation. The STR digital transformation accompanying model is based on Dr. Yin Haijiang’s successful digital transformation practice in serving a certain enterprise group for three years, and is innovatively constructed around the core goal of the digital transformation project, “strategic realization”. Dr. Yin Haijiang led the team to use the Organization Running Companion model to promote the full process of how digital technology empowers strategic implementation, and successfully delivered over 30 digital transformation projects for the enterprise group.
Keywords: Digital transformation; Organization running companion; Strategy implementation; Innovation
Full Text
Download the full text PDF for viewing and using it according to the license of this paper.
Funding
This research was no funding provided.
References
- [ 英 ] 克莱尔·阿格特，[ 新西兰 ] 罗布·英格兰，[ 美 ] 苏珊娜 ·D. 范霍夫， [ 美 ] 兰迪 ·斯坦伯格著：《数字化转型与创新管理——VeriSM 导论》，清华大学出版社，2020 年
- 殷海江：《私董陪跑就是战略实现——由此踏上产业冠军之路》，电子工业出版社，2022 年
