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How a private retail enterprise with an annual revenue of 200 million can grow against the trend in the past three years of the epidemic


Mingyuan Zhou*

    Suzhou ChipMotion Semiconductor Co., Ltd, Suzhou, China.
Correspondence: Mingyuan Zhou, Affiliation:  Suzhou ChipMotion Semiconductor Co., Ltd, Suzhou, China.
 
, 2026, 1(1), 0-0; https://doi.org/10.58244/jsi.263793
Received : 24 Oct 2025 / Accepted : 07 Nov 2025 / Published : 01 Dec 2025
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Abstract

In the process of implementing corporate strategy, most companies will seek support and assistance from external third-party professional organizations, including training, consulting, consulting, and coaching. In the process of various third- party assistance for enterprise strategy implementation, different methods generate different values and play different roles in the realization of enterprise strategy. The proposal of the Organization Running Companion model was put forward in 2016 by Dr. Yin Haijiang after two years of practice in the private board of directors. The core concept is centered around achieving the core goal of corporate strategy, utilizing one-on-one coaching, team coaching, and organizational coaching. After three years of practice, the innovative integrated Organization Running Companion model was successfully applied for Chinese national intellectual property rights in March 2019. The Organization Running Companion model is established by a coaching team stationed in the enterprise, adopting a five step process of Organization Running Companion, namely CEO mission discovery, vision based strategic planning, strategic implementation key task sorting, inventory and matching with the strategic implementation team, and accompanying the key tasks of strategic implementation, in order to complete the strategic implementation work of the enterprise. From 2019 to the end of 2022, Dr. Yin Haijiang helped a retail enterprise with an annual revenue of nearly 200 million yuan to grow against the trend in the context of the COVID-19 epidemic with the help of the Organization Running Companion with the model, and achieved success in strategic transformation. The Organization Running Companion model is a global innovation and the only coaching model that integrates one-on-one coaching, team coaching, and organizational coaching. Although it only takes 6 years from discovery and modeling to practice, the effectiveness of this model in helping enterprises achieve strategic goals has reached 100%, which is worth researching and promoting.

 
Keywords: Coach; Technolog, Innovation  Strategy; Implementation; Organization Running Companion

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